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Biography of Frank Newbould (1887-1951)

Frank Newbould was a specialist in poster design working in London during the 1920's and 30's. His major clients included the Empire Marketing Board, London Transport, the London and Northeastern Railway (LNER), the Great Western Railway (GWR), and the London, Midland and Scottish Railway (LMS). He also worked for the Orient and Cunard passenger lines. His work for these companies enabled him to develop his distinctive style for landscapes, notable for their bold shapes and flat panes of color.

In 1942 he joined the War Office assisting Abram Games who was an Official War Artist. During this time he produced four posters for the successful "Your Britain, Fight for it Now" campaign, and in 1941 he produced one of his most powerful images, "Tighten your Grip".

Born in Northern England, Newbould studied at the Bradford College of Art. He continued his education in London at the Camberwell School of Art. For over twenty years, his posters enticed people to travel to familiar and far away places. His work instilled pride in the English landscape and served as a powerful motivator during World War II.