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Peter Birkhauser (1911-1976)
Lithograph in colors, printed by Wassermann A.G., Basel, Switzerland 1942. Condition: Very Fine (A-) , backed on linen.
Sheet size: 50 H. X 36 W.
This award winning poster by Birkhauser turns the Swiss Object poster on its side. In hyper-realistic fashion, he features the tools of the cost conscious, the prospective buyer, and not on the product being sold. The visual impact of this poster underscores the text, "those who count pennies shop at Globus". This Swiss department store continues to have the reputation of knowing who its customer is and responding in kind.

This poster is in the permanent collection of MoMA , a gift of Leonard A. Lauder
Reference: Margadant 232, Forney (1982) 82, SGA 1942 20
Inventory #11207

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