Original lithographic poster printed in colors, printed by J. C. Muller, Zurich, Switzerland 1954. Condition: Near Mint (A) , backed on linen.
Sheet size: 40.25 H. X 25.25 W.
One of the characteristics that distinguish Swiss posters from those in other countries is that painters were regularly invited to design posters, thus images promoting tourism, public events and even political organizations bear some of the most notable Swiss artistic signatures. Hans Falk's unique style is immediately recognizable in this poster. More of an illustrator and painter than a poster designer, it turns out that his brilliant sense of layout works marvelously in the large poster format. Here with energetic strokes and vivid colors he applies his knowledge of graphic design (which he studied for a while) and comes up with a festive scene. Wintersport pleasure in the "Berner Oberland", the Highlands of the canton of Bern in Switzerland.
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