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Herbert Leupin (1916-1999)
Original lithographic poster printed in colors, printed by J. C. Muller, Zurich, Switzerland 1943. Condition: Very Fine (A-) 1/2" tear lower left margin, very light, unobtrusive crease, not backed.
Sheet size: 50.25 H. X 35.75 W.
Leupin's hyper-realist designs for Steinfels soap proved to be more powerful than the legendary slogans of its competitors. This innovative poster, with the bar of soap meticulously drawn in almost photographic detail clearly demonstrates Leupin's mastery of the Swiss Object poster.
Reference: Luond/Leupin pg 91
Inventory #11308

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