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Jo Mora (1876-1947)
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Photolithograph, printed by Jo Mora Publications, Monterey, California, USA circa 1970. Condition: Very Fine (A-) some minor tears et edges, backed on linen.
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Sheet size: 36 H. X 24.75 W.
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Originally designed in 1933 for the Salinas Rodeo, this is without question, Mora's most successful carte, and because of its popularity, it went through several iterations and printings. Levi's purchased the right to reprint the poster with the addition of their logo. This is from the 1970 edition.
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Reference: Gilmore M12C
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Inventory #10742
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